About us

1. Vision and Mission

Trang An Viet Nam Confectionery Group has the vision to become a leading trademark in confectionery production in Vietnam. We are dedicated to bringing quality confectionery products with rich flavors to consumers across the country.

With a strong belief in the strength and value of Vietnamese products, Trang An aims to develop Vietnamese branded confectionery products not only in the domestic market but also in the international market. From clean ingredients and modern production lines, we are proud to create confectionery products with excellent quality by the hands of Vietnamese artisans.

Trang An understands that to be a leader in the industry, it is not only about focusing on creating excellent products but also understanding and meeting the needs of customers. Therefore, we always listen to and respect the opinions of our customers, constantly improve and develop every day to bring customers the best products and convey the value of Vietnamese products to all customers.

The vision of Trang An is not merely about business success but also a journey to contribute to the overall development of the country. We believe that bringing high-quality Vietnamese confectionery products to the international market is a crucial turning point, and we are gradually making that happen.

The mission of Trang An company is to enhance the health of Vietnamese people by providing new, improved, and nutritious products. We are dedicated to meeting the needs of consumers by manufacturing high-quality products and ensuring food safety and hygiene.

We believe that health is one of the most important factors for a happy life. Therefore, Trang An places a priority on improving the health of the people. By focusing on researching raw materials and meticulously controlling the production process, we have been striving to build a reputation and make Trang An products a leading force in the confectionery industry in Vietnam, contributing to high nutritional benefits and improving the quality of life for everyone.

Trang An also considers commitment and creating opportunities for all members of the company as an important mission. Here, each individual is an integral part of the success and development of the company. As a result, we have built a harmonious and friendly working environment, providing opportunities for employees to increase their income and personal development.

Trang An's mission also includes generating profits for investors and partners. We understand that a sustainable business model must bring value to all stakeholders, and we are committed to maintaining mutually beneficial partnerships, building trust, and ensuring benefits for both our company and our partners.

With all these missions, Trang An is not only a confectionery business but also a companion with Vietnamese people on the path of health care and bringing good products to contribute to the development of the community.

2. Development history

With the mission of bringing “The quintessence of Vietnamese confectionery" to customers, Trang An Trading Joint Stock Company has been continuously growing, operating, and expanding general trade and modern trade channels nationwide. In addition, Trang An has built reliable relationships with agencies and enterprises, meeting the culinary and gifting needs of organizations. Keeping up with the trend of online consumption, Trang An has expanded its network on E-commerce platforms. It is convenience and flexibility for customers to purchase Trang An products. Not only limited to the domestic market, Trang An has also exported products to international markets. The quality and diversity of Trang An products have been recognized and have built a reputation in the international markets.

Trang An is famous for its prestigious and high-quality products, such as Belgi egg & milk waffles, Challot French pancake, Bonbon candies, Teppy snacks, Saturn cream filled wafer rolls, Mooncakes…

With continuous investment and development, Trang An Trading Joint Stock Company has built a high-quality workforce of 400 people (excluding personnel at factories), who are experts in production, marketing, distribution, and management, bringing diversity and professionalism to the company. The unity and creativity of the team have been important factors driving Trang An's sustainable development over the years.

Trang An's products are trusted and loved not only because of their excellent quality and taste but also because of the dedication and professionalism that the company brings to customers. 

Continuing the development, the Board of Directors of Trang An Trading Joint Stock Company has the ambition to become one of the leading companies in the confectionery industry in Vietnam, thereby contributing to the development of the industry in the future.

3. Development strategy

Trang An recognizes the importance of having a proper development strategy in order to maintain and enhance its position in the increasingly competitive business environment. Therefore, all business activities of the company are aimed at respecting and ensuring the rights of customers, satisfying buyer demands for high quality products and guaranteed brand.

1. Strengthening research and development

Trang An has investing in modern production technology, implementing a 4.0 sales system, and continuing to heavily invest in research and development to create high-quality, diverse products that are constantly improving to meet the increasingly diverse needs of customers and maintain competitiveness in the market.

2. Expanding production scale

Trang An has strengthened its production capacity to meet the increasing demand of the market. Trang An always prioritizes investing in modern equipment and production lines, as well as adopting advanced confectionery manufacturing technology from countries such as China, Thailand, Malaysia, and other countries with developed confectionery industries worldwide. This optimizes the production process and ensures product quality. At the same time, the company also implements a strict quality management system, consistently achieving the highest standards in food safety and hygiene, and obtaining ISO 22000:2005 and ISO 22000:2018 certifications.

3. Building a strong brand

Tràng An focuses on building and developing a strong and trusted brand among customers.The company has created creative marketing and advertising campaigns, enhancing the connection between the brand and customers. At the same time, the company also focuses on building long-term and trustworthy relationships with customers, ensuring satisfaction and loyalty from customers. The business philosophy of Trang An is to always maintain the producer's conscience and prioritize the interests of consumers. In fact, nearly 60 years since its establishment and development, the company's main traditional products are well-received by consumers, including products such as Belgi egg & milk waffles, Challot French pancake, Bonbon candies, Teppy snacks, Saturn cream filled wafer rolls, Mooncakes…

4. Expanding domestic and foreign markets

In the domestic market, Trang An aims to expand the market and increase coverage to increase market share. This includes strengthening promotion, customer engagement, expanding distribution networks, and exploring new opportunities to produce products that meet the diverse needs of customers, from children to adults to the elderly...

Meanwhile, Trang An also focuses on expanding the foreign market. Trang An has set a goal to participate in international exhibitions and trade fairs, where potential partners and customers are present. In addition, the company values the establishment of a network of distribution partners and agents in other countries to expand the accessibility and marketing of products in the international market.

Trang An also pays special attention to targeting demanding markets such as Europe and America. To achieve this, Trang An always needs to have a good grasp of export requirements, conduct market research, and build sustainable partnerships with partners in the region.

4. Achievements

Over the past 60 years of development, thanks to clear positioning in goals and business philosophy, along with the efforts of the leadership team and all employees of the company, Trang An has not only made a mark with numerous awards and honors but also contributed to the community and the overall development of the country.

Trang An has played an important role in providing the highest quality confectionery products to consumers. At the same time, fulfilling social responsibilities is always our top priority.

With passion and enthusiasm, Trang An is honored to receive numerous prestigious awards and titles from Government for its positive contributions in Vietnam.

5. Distribution system

Trang An Trading Company - Vietnam has the advantage of a wide distribution network throughout the country. Additionally, the Trang An brand has expanded internationally, with a presence in many countries such as South Korea, Japan, China, and Singapore. Strong coverage in stores, supermarkets, agents, and sales points nationwide helps Trang An reach customers in various locations and enhance product distribution capabilities.

Trang An has built a team of reliable partners and distributors. The company selects reputable and experienced partners in the distribution field to ensure efficient and reliable product distribution. In addition, Trang An utilizes advanced distribution techniques to manage and monitor the transportation and storage processes. The company applies information technology to accurately and quickly manage inventory, orders, and delivery routes, thereby promptly and flexibly meeting customer needs.

General Trade Channel: The distribution system covers all provinces with a network of 42,000 stores. This figure continuously increase each year.

Modern Trade Channel: Covering major supermarkets such as WinMart, Megamart, Aeon, Lotte Mart, Big C, and over 16,000 convenience stores.

E-commerce Channel: Online sales through E-commerce platforms such as Shopee, Tiki, Lazada, Voso. 

Export Channel: Continuously cover both quantity and quality through specialized personnel in each region such as China, South Korea, Japan, Singapore, Malaysia...

Key Account Channel: Trusted by partners such as schools, government agencies, and large enterprises, Trang An has provided millions of meals and gifts with high nutritional value to their officials, employees, and children. Trang An products are asserting their position and gaining trust in businesses.

6.  Typical customers

To be success, Trang An Trading always accompany our client along their customer journey with valuable products and establish our position in the market as well as gain trust from customers, partners, and consumers with the Trang An Confectionery brand.

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